by Mark Tassi
Those of us in Southern California, at least Los Angeles from my experience, are really fortunate to have a year round growing season and especially year round farmers’ markets almost every day of the week. Speaking for myself, from my location in Silverlake, there are local farmers’ markets within a three mile radius of my home five days a week! And on two of those days, there is a farmer’s market within walking distance less than a half mile away! So we are indeed blessed by the Heavens and the Earth.
But what I like as much or even more is the wholesale market on 7th and Central. Personally, I opt for this old wholesale market in preference to the new structure. The old market is open later, much later, until noon, and the deals are generally better, and you can often find and get great deals on ripe fruit. You can’t do that in the new.
When one adopts the fruit and vegetable lifestyle, one finds oneself eating large quantities. At that point, it’s just not practical from a financial standpoint or even from a practical, logistical standpoint to shop in supermarkets. It can get very expensive!
Here in L.A. we are also fortunate to be blessed with such ethnic diversity and ethnic markets to boot, and I often find great deals on produce there. There are also one or two supermarket chains here that also offer very good deals. But for the absolute “steals”, there is nothing like the wholesale market.
Get yourself down to the wholesale market in your city and stock up. In this lifestyle, it’s important not to limit yourself and as important is to have plenty of ripe fruit! The wholesale markets are the way to go. I shop the farmers’ markets for greens mostly, but for fruit, I shop wholesale. There isn’t a better deal to be found. Why pay the middle man?